MARKETING MANAGER

Reporting to: Sales Director

Location: Milton Keynes

Hours: 36.35 per week, part-time considered

Salary: Negotiable depending on experience

The role

An exciting opportunity has arisen for an experienced B2B Marketing Executive to take responsibility for the complete spectrum of marketing activities ranging from strategy and planning to implementation and monitoring results.
Responsibilities include:

  • Work with the sales team to develop marketing strategies and drive these through to completion]
  • Maintain and add to the content on all three company websites
  • Implement effective SEO techniques to improve organic search results
  • Maintain social media presence across the different channels (in particular Twitter, LinkedIn, Google+ and YouTube)
  • Design and create print ready artwork for adverts, exhibition graphics, brochures and case studies
  • Produce copy for the website(s), case studies, blogs, news, brochures and email marketing campaigns
  • Organise all aspects of exhibition attendance including stand planning, booking and creation of exhibition graphics and promotional materials
  • Represent the company at trade exhibitions in the UK
  • Manage the creation of technical articles and maintain regular contact with relevant trade press editors to ensure coverage
  • Write and circulate press releases
  • Set up and manage Google Ads and LinkedIn advertising campaigns
  • Monitor website performance
  • Support the sales team with lead generation activities and the production of PowerPoint presentations
  • Organise customer events from venue booking, content planning and invitation through to follow up
  • Work with an external marketing communications agency
  • Maintain a record of all marketing costs and forecast expenditure for following year
  • Plan and oversee the production of promotional videos

The Candidate

The ideal candidate must have a minimum of 2 to 3 years experience in a similar role in B2B marketing, and will preferably have a marketing or other relevant degree. You will be self-motivated team player with the ability to manage multiple projects and tasks.

Other key requirements include:

  • Excellent verbal and written communication skills
  • Evidence of strong copy writing skills for online and offline content including case studies, articles, press releases and blogs
  • Experience of using Adobe InDesign and Photoshop, knowledge of Adobe Illustrator an advantage
  • Knowledge of content management system (ideally WordPress)
  • Experience of using CRM system
  • Experience of managing social media channels
  • Experience of organising exhibitions and events
  • A positive ‘Can-do’ attitude with a hands-on approach
  • Strong MS Office skills

Salary and Benefits

In addition to a competitive salary this position comes with a 26 day (+ 8 statutory) holiday entitlement and a contributory company pension scheme (4% of salary employee minimum with 5.25% of salary by employer after successful completion of the probationary period).

How to apply

To apply for this position please send your full CV with covering letter stating your salary expectation and why your experience is relevant for this role to vacancies@harlandsimon.com. No agencies please.