Soft Proofing

With newspapers relying heavily on income from advertising, achieving the right print quality for advertisements is key for any publisher. Hard copy colour proofing systems can be very effective but carry a cost in terms of printer hardware and consumables, can delay the production process as it takes time to produce each proof and are simply another process that requires management.


Improved printed output

Fewer advertising complaints

Fewer reprints

No additional cost or presses

Colour consistency across presses

Reduced plating errors

How does Soft Proofing work

Harland Simon’s Prima Soft Proofing system provides an instant proof on a high quality screen that has been calibrated to represent the output capabilities and limitations of the press. It uses the same image separation files that are required for presetting calculations and recombines them to form a post-RIP full colour image. This means by simply selecting a page on the control console, the printer has an on-screen colour guide readily available for every page that is printed. This helps ensure accurate reproduction of advertisements to fulfil your advertisers’ requirements such as ensuring company colours are printed to match their corporate guidelines. It also secures the key revenue stream and increases profitability by reducing complaints from advertisers and not giving them any grounds to refuse to pay for an out-of-spec advertisement or expect the next placement free of charge.
With its easy access to on-screen proofs, Prima Soft Proofing ensures the process of maintaining highest print quality is quick to help you meet tight production deadlines. Accurate proofing ensures colour consistency across different presses and considerably reduces the number of reprints required.